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NONPROFIT BRANDING: When Pennies Count, Dimes Rule. Then You’re In Trouble!

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By using production shortcuts, almost any imprinted promotional product, or a close copy, can be made for a lower cost. That means almost any product, or a close copy, can be sold for a lower price.  In an effort to save a few hundred dollars on an order of logo-products, responsibility for budget sometimes trumps responsibility for brand integrity.  That […]

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