NONPROFIT BRANDING: The Inside Story of Car Talk’s Iconic Fuzzy Dice
Retrieved from a corner of our warehouse, these little monsters would fetch thousands on eBay. This the inside story of a crappy but iconic branding item which hung in tens of thousands of cars 20...
View ArticleNONPROFIT BRANDING: Matte Mugs – the next BIG thing!
EyeMax Mugs emerged as the ceramic mug with the greatest branding power. But now we see that Color-Contrast Matte Mugs are coming up fast. Client response is a solid predictor – Color-Contrast Matte...
View ArticleNONPROFIT BRANDING: Know What They Are Talking About?
Printers, graphic designers and promotional products vendors have their own languages. To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Need to...
View ArticleNonprofit Branding: This Is Where To Stick Your Logo
How to define the Best Branding Product For Nonprofits? You want to put your logo on an item people will respect, keep and use for years – the product that will build brand loyalty. Like that idea?...
View ArticleNonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones
This woman is attending a concert. In her notebook! The crappy sound quality of portable devices can be easily boosted with tiny portable speakers. Meet the Boombox in a Thimble! Just right for your...
View ArticleDiving for Freebies – PLUS New Premiums for Public Radio
In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. And then – in a public media version of dumpster diving – your station colleagues traded...
View ArticleAs Promised: Second Batch Of New PubRadio Premiums!
Just too much excitement here! The Fall, 2014 Premium Roll-out continues …….. Second Installment: New Contributor Incentives and Nonprofit Branding Items
View ArticleFunny You Should Ask…
All of us expect Terry Gross and Danny Miller to produce great fundraising tools for the Fresh Air carriage group. They have done it for years. They will continue to do so. Fresh Air now introduces a...
View ArticleDon’t Damage Your Brand (An Eye Opener!)
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit...
View ArticleDon’t Damage Your Brand (Part Two)
You get it, right? You are not one of this nonprofit execs with his or her head in the sand. Maybe you saw Part One of this series. Or maybe you just have the sense or experience to understand two...
View ArticleNONPROFIT BRANDING: When Pennies Count, Dimes Rule. Then You’re In Trouble!
By using production shortcuts, almost any imprinted promotional product, or a close copy, can be made for a lower cost. That means almost any product, or a close copy, can be sold for a lower price....
View ArticleNONPROFIT BRANDING: Why the Lord of Logos rules the Nonprofit Marketplace!
The Lord of Logos – Powerful, but Benign We all develop affinity for specific foods, products, activities, causes, teams, beliefs and more. More important: we define ourselves – and interpret other...
View ArticleNONPROFIT BRANDING: Sweatshirts Were NOT Stolen From Under Our Client’s Nose....
VisABILITY Mantra: Buy Cautiously! You can always reorder. One East Coast development director ignored our advice. He purchased a gross of sweatshirts every couple weeks – red HANES raglan-sleeve...
View ArticleSome Public Radio Stations – Including A Few VisABILITY Clients – Engage In...
Several posts on this blog explore pride of association and how it can be enhanced and harnessed. Here we take a look at a small element of that overarching topic…… how you might inadvertently betray...
View ArticleHarley Davidson, Your Nonprofit & a Mystery of Life!
Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Revenue from garish caps, shirts, jackets, and banners greatly exceeds...
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